Sunday, January 08, 2006

Innovation in Enterprise Software

There’s been a resurgence of comments/questions about the state of innovation and/or growth in the enterprise software industry, correlated somewhat with the wave of year-in-review posts.

Bill Burnham looks at the public markets and sees a shrinking number of companies, a shrinking market capitalization of the sector. This has received numerous reinforcing links/comments.

Here’s another commentary by Goldman Sachs that leads with the “maturing” software industry.

The industry’s only full-time curmudgeon has been telling us IT doesn’t matter for some time now (which means you can save $18 and skip his book which poses the same question).

Oft quoted pundits like Erik Keller and Vinnie Mirchandi are apparently podcasting about same.

Perhaps it’s time to throw in the towel? I’m working in the software industry by choice so obviously I don’t think so.

There’s a very simple model of high tech industry evolution that I saw at MIT. I’m forgetting the name of the specific professor who first drew it up but anyone who knows please tell me and I’ll update the attribution. The model looked something like this:


Pretty basic right? But it’s very accurate and no one seems to make this distinction in terms of WHERE innovation is occurring.

What did we see from 1995 – 2002? A proliferation of new applications (E-procurement, Portals, PLM, SCM and others). What are we seeing from 2002 – present? An incredible amount of innovation in infrastructure including: server virtualization, storage virtualization, application management, BPM, enterprise services bus, RFID, web services management and many more.

As best as I can tell this model holds pretty well going back to the 70's. We've had waves of mainframe & minicomputer applications followed by some of the first discrete infrastructure markets like databases. Follow this up in the late 1980’s with a wave of databased oriented client-server applications and following this, a growth in EAI and OLTP vendors.

How people are not impressed/excited by the current innovation at the infrastructure layer is beyond me. Compared to the previous era(s) of EAI and systems management we've made tremendous strides. For whatever reason, people seem to discount this innovation at the infrastructure layer and run with their stories/commentary about a shrinking or compacting or maturing or less-than-innovative enterprise software industry. So be it.

But what exciting state we’ll be left with when this most recent infrastructure cycle runs its course. When most companies have a sizeable stock of enterprise class services up and running in production quality with a good service layer runtime, everything about today’s enterprise software market is going to change. I think customers are going to be thrilled with the results.

If the timing of the previous cycle is any guide, we’ve got a few more years of this infrastructure era left to go. Apparently this is unsatisfactory to the pundits and industry press. I want Christmas to come early too, but like the menu says: “Good cooking takes time. If you are made to wait, it is to serve you better and to please you.”

3 Comments:

At 6:33 PM, Blogger Vinnie Mirchandani said...

I am on record on my blog saying we are going through "Florence during the Renaissance" - a lot of innovation from telemetry to web services to predictive analytics. I challenged Larry Ellison in a number of articles last summer when he was on the industry is mature, consolidated kick. I think with open source, SaaS, new global entrants we will see further s/w market fragmentation not consoldiation. I have also challenged SIs and outsourcers to automate more - use more robuet systems management tools and cannibalzie some of their labor. So in a number of ways I am aligned with your comments.

I am also on record that many of the bigger s/w companies are a) not investing enough in R&D - with 75% margins only 5 to 6% going in to new R&D. b) I am also not sure mega SOA type new releases are "innovation". I like bite size projects and have cataloged a number of companies on my blog that are innovating with small "tiger" teams.

The best way for many s/w companies to help is to reduce their maintenance and margins and let CIOs use such savings to apply their own bite size innovations. Unpopular with vendors but great for the industry overall...

 
At 6:55 AM, Blogger Charles said...

"I think with open source, SaaS, new global entrants we will see further s/w market fragmentation not consoldiation."

I don't know about fragmentation, but I definitely don't think SaaS or open source represent wellsprings of innovation in our industry. They're interesting deployement/pricing/development models but the resulting products are rehashes of established products (databases, CRM systems, etc). If any of these players invents something people haven't seen before, call me and I'll be impressed.

"not investing enough in R&D - with 75% margins only 5 to 6% going in to new R&D"

This is not the case for well run software companies. 15% to 20% is the case for the leaders in the industry. The real issue is twice that amount is spent on sales and marketing which crowds out R&D investment. Unfortunately I think this is getting worse, not better as there's something of a sales and marketing arms race among vendors and between vendors and customers.

"I am also not sure mega SOA type new releases are "innovation". I like bite size projects and have cataloged a number of companies on my blog that are innovating with small "tiger teams."

I completely disagree with this assessment. Features are rarely innovation and the dig against high end software companies is too many features/complexity, not too little.

Most of the great sustaining innovations in the software indstry are the result of big multi-year investments. This is the case historically with projects like OS 360 or SAP R3 and with recent industry successes like Visual Studio, or VMware. The next generation platform is a similar investment.

The trick is to provide customers with a mix of both. Bite-sized bits of value they can consume in low risk ways and big bets on major new innovations like the next generation platform.

 
At 2:19 PM, Blogger Vinnie Mirchandani said...

agree SGA needs to be beaten down in s/w...

on R&D none of the big s/w vendors report more than 15% R&D in their SEC flinings. And we know much of that is in tweaking existing releases...

On SOA and other mega releases..there is a huge gap between vendors and buyers which is why users have to be pulled kicking and screaming - they are hard as hell. If they were designed for ease of upgrade rather than dependent on legions of partner resources, we could call them innovation. Like I have said before innovation is when you say "wow" not "gulp"

 

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