On neglect, blogging and enterprise technology
“Marty: The last time (Spinal) Tap toured America, they where, uh, booked into 10,000 seat arenas, and 15,000 seat venues, and it seems that now, on their current tour they're being booked into 1,200 seat arenas, 1,500 seat arenas, and uh I was just wondering, does this mean uh...the popularity of the group is waning?Vinnie’s been posting about the dearth of enterprise technology blogging / attention relative to the consumer/web folks. This is apparently manifest in the lack of enterprise tech headlines in something called Tech Memeorandum.
Ian: Oh, no, no, no, no, no, no...no, no, not at all. I, I, I just think that the.. uh.. their appeal is becoming more selective.”
If there was any doubt before, I will now betray how uncool and un-web 2.0 I am in the next few statements.
What is Memeorandum and why should I care? Seriously, I’ve never heard of this site before. Does it have a particularly large readership among enterprise tech people that I should care about?
It looks like Memeorandum promotes blog posts based on how many bloggers cross-link to them? That’s very Google-esque but isn’t this rewarding the echo chamber effect that keeps everyone circling around the same 2 or 3 topics today anyways? That’s what it seemslike. At the moment it’s reading:
“Google China! Google China! Google China!” and:
“Web 2.0 boom! Web 2.0 boom! Web 2.0 boom!”
Yawn! Yawn! Yawn!
I also echo Dennis Howlett’s reference to bias. Some of these stories are getting on Memeorandum with 1 or 2 links. Niel’s post has three links already (now 4!), and it’s nowhere to be found. What’s the mechanism actually running this thing?
Memeorandum aside, should any of us enterprise techers care about how uncool we are at the moment? If the current zeitgeist is for web 2.0 and not enterprise tech, am I or this industry any worse off? I’m not so sure. I do worry that the flow of entrepreneurial talent and venture money is getting a bit misdirected at this point. But then, how many people are out there saying “For the last 7 years I led the storage automation division for Veritas, but now I’m going to chuck it all and build a Meebo-killer?” Hmm… I thought all the tourists had left the ‘valley?
I’m going to muster up my best Nick Carr / Paul Kedrosky haughtiness and say I’ll sleep just fine tonight knowing I’ll never make it onto Memeorandum. I’ve long since resigned myself to my blog’s spot on the long tail: